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TWEENS Identity
When Cincinnati trash pop band Tweens signed with Frenchkiss Records, they needed a comprehensive identity for a wide range of collateral including both digital and print. The aesthetic of the project used the amazing collage work of Tweens front-woman Bridget Battles as a visual touchstone for the project, and also took cues from 90's youth culture, VHS tapes, and those rad Lisa Frank binders from middle school.
Part of a pre-order package, the cassette tape contains demos and additional tracks. Front and spine of J-Card.
Back of J-Card
The Tweens promo video was created for the albums debut on Pitchfork.com. It played on a loop over the album audio. Shot, editied and animated by Justin Sirizzotti.
Poster was sent to venues nation wide to help promote upcoming appearences.
Frenchkiss Records heart logo matched to color scheme.
Twitter cover photo, background, and icon.
